AGENDA INFORMATION SHEET
AGENDA DATE: April 18, 2017
DEPARTMENT: Parks and Recreation Department
SUBJECT
Title
Consider adoption of an ordinance approving a City sponsorship in an amount not to exceed $18,000 of in-kind services and resources for the Denton Cinco de Mayo Festival to be held in Quakertown Park on Saturday May 6, 2017; and providing an effective date.
Body
BACKGROUND
The 30th Annual Denton Cinco de Mayo Festival is a Hispanic cultural celebration organized by community volunteers. In 2016, City Council authorized $16,000 for in-kind services and resources, staff, equipment, supplies; and Quakertown Park at no cost. The Cinco de Mayo Festival received $8,820 in fiscal year 2015-16 Hotel/Motel Occupancy Tax (HOT) funds.
The event runs from 10 a.m. to 10 p.m. Activities include a parade, local vendors, children’s activities, and entertainment. Last year’s event hosted approximately 5,000 participants with 50 vendors and an entertainment stage.
A change to the 2017 sponsorship agreement includes liability for damages done to City property that exceed normal wear and tear. This change was added in response to damages at Quakertown Park in 2015. The damage liability addition will be included in all future sponsorship agreements. Event organizers have been notified.
RECOMMENDATION
Staff recommends approval.
PRIOR ACTION/REVIEW
On April 5, 2016, City Council authorized an agreement for the City’s sponsorship in the amount of $16,000 under Ordinance No. 2016-108. On February 17, 2015, City Council authorized $11,500 under Ordinance No. 2015-033, and on April 15, 2014, City Council authorized $9,500 under Ordinance No. 2014-101.
FISCAL INFORMATION
In 2017, the Cinco de Mayo Festival will receive $11,820 HOT funds. The estimated cost to the City to provide the requested in-kind services and use of facilities at the same level in 2016 is expected to be $18,000. This cost estimate is based upon clear weather; in the event of inclement weather, staff and supply cost increase. With the co-sponsorship the City is recognized as a sponsor at the appropriate level for the Cinco de Mayo Festival. Including this event, the City Council will have authorized a total of $187,608 of in-kind City support to seven of the nine previously sponsored special events for fiscal year 2016-17. (Exhibit 3)
The Legal Department has advised that only the City Council has the authority to gift city resources. All sponsorships where city facilities or city services are requested for free or at a reduced rate require City Council approval.
STRATEGIC PLAN RELATIONSHIP
The City of Denton’s Strategic Plan is an action-oriented road map that will help the City achieve its vision. The foundation for the plan is the five long-term Key Focus Areas (KFA): Organizational Excellence; Public Infrastructure; Economic Development; Safe, Liveable, and Family-Friendly Community; and Sustainability and Environmental Stewardship. While individual items may support multiple KFAs, this specific City Council agenda item contributes most directly to the following KFA and goal:
Related Key Focus Area: Safe, Liveable & Family-Friendly Community
Related Goal: Provide and support outstanding leisure, cultural, and educational opportunities
EXHIBITS
1. Letter of Request
2. Actual Costs for Fiscal Years 2014-16
3. Running Total of Requested Support
4. Co-Sponsorship Agreement
5. Proposed Ordinance
Respectfully submitted:
Emerson Vorel, Director
Parks and Recreation
Prepared by:
Janie McLeod
Community Events Coordinator